TY - BOOK AU - MR. WADKAR, VIKAS TI - ADAPTING E-CRM: A STRATEGIC MOVE: A CASE STUDY WITH SPECIAL REFERENCE TO GATI LTD., PY - 2014/// CY - MUMBAI PB - IES MANAGEMENT COLLEGE AND RESEARCH CENTRE KW - E-CRM N1 - NAME OF THE GUIDE: PROF. HIRENDRA SONI ER -