TY  - BOOK
AU  - Lee, Hyun Sook
AU  - Srivastava, R K
TI  - International business: country culture and corporate culture
SN  - 9788174467836
U1  - 658.049 
PY  - 2010///
CY  - New Delhi
PB  - Excel Books
KW  - International business enterprises
KW  - Management
KW  -  Management
KW  - Cross-cultural studies
KW  -  Intercultural communication
N2  - THis book is divided into three parts : 1. Cross Cultural Mgmt, explains what constitutes culture & country culture, the importance of country culture is different areas such as marketing, HR, do cultural differences affect the organization? what is corporate culture? 2. Country Culture. describes a brief history, languages, silent languages, religious and other important factors to be considered for selected countries. 3. Corporate Culutre, describes the principle companies, mgmt styles, which factors of country cultures influence corporate culture, key factors to be cosidered by foreign companies and other important factors for selected countries
ER  -