TY  - BOOK
AU  - Fisk, Peter
TI  - Marketing genius
SN  - 9788126509089
U1  - 658.802 
PY  - 2006///
CY  - New Delhi
PB  - Wiley India Pvt Ltd.
KW  - Marketing Management
KW  - Green Business
N1  - PART 1 Ingenuity: The making of a marketing genius                       20
Track 1 Complexity                                                   23
Track 2 Expectations                                                 55
Track 3 Genius                                                       85
PART 2 Thinking:The mind of a marketing genius                          108
Track 4 Strategy                                                     111
Track 5 Brands                                                      139
Track 6 Customers                                                   169
Track 7 Innovation                                                  197
PART 3 Competing: The touch of a marketing genius                        226
Track 8 Propositions                                                 229
Track 9 Experiences                                                  253
Track 10 Connections                                                 279
Track 11 Relationships                                               305
PART 4 Leading: The impact of a marketing genius                         328
Track 12 Performance                                                 331
Track 13 Marketers                                                   369
Track 14 Leadership                                                  395
Track 15 Futures                                                     419
PART 5 The genie: Becoming a marketing genius                            450
Genius lab                                                           452
Genius catalysts                                                     461
Genius source                                                        469
Recharge                                                             484

N2  - The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results
ER  -