TY - BOOK AU - Levinson, Jay Conrad AU - Frishman, Rick AU - Lublin, Jill TI - Guerrila Publicity: Hundreds of Sure Fire Taties To Get Maximum Sales For Minimum Dollars SN - 1580626828 U1 - 659.2 PY - 2006/// CY - New Delhi PB - Viva Books Private Ltd. KW - Publicity, Advertising, Public Relation Management N2 - Provides strategies for obtaining free media exposure and garnering positive public relations for one's image, products, and services. Several chapters are devoted to publicity geared to both Web and Net. The strategies? Never give up the publicity quest, craft an effective sound bite, believe you ER -