TY  - BOOK
AU  - Besanko, David 
TI  - Economics of Strategy
SN  - 981253069X
U1  - 658.4012 
PY  - 2003///
CY  - New Delhi
PB  - Wiley India Pvt Ltd.
KW  - Strategic planning
KW  - Economic aspects.
KW  -  Managerial economics.
N2  - Introduction: Strategy and Economics.   

   
Primer: Economic Concepts for Strategy.   

   
PART ONE: FIRM BOUNDARIES.   

   
1. The Evolution of the Modern Firm.   

   
2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.   

   
3. The Vertical Boundaries of the Firm.   

   
4. The Transactions Costs of Market Exchange.   

   
5. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives .   

   
6 Diversification.   

   
PART TWO: MARKET AND COMPETETIVE ANALYSIS.   

   
7. Competitors and Competition.   

   
8. Strategic Commitment.   

   
9. The Dynamics of Pricing Rivalry.   

   
10. Entry and Exit.   

   
11. Industry Analysis.   

   
PART THREE: STRATEGIC POSITION AND DYNAMICS.   

   
12. Strategic Positioning for Competitive Advantage.   

   
13. Sustaining Competitive Advantage.   

   
14. The Origins of Competitive Advantage: Innovation, Evolution, and Environment.   

   
PART FOUR: INTERNAL ORGANIZATION.   

   
15. Incentives and Agency.   

   
16. Strategy and Structure.   

   
17. Power and Culture.   

   
18. Strategy and the General Manager.   

   
Glossary.   

   
Ind ex._

ER  -