TY  - BOOK
AU  - Penenberg, Adam L
TI  - Viral loop: : from facebook to twitter how todays smartest businesses grow themselves
SN  - 9781401323493
PY  - 2009///
CY  - New York
PB  - Hyperion
KW  - Viral marketing.
KW  -  Online social networks
KW  - Economic aspects.
KW  -  Electronic commerce
KW  - Marketing.
N1  - An insanely viral scheme --
Viral president --
Tupperware and ponzi schemes--the original viral models --
The first online viral expansion loop --
The spreadable product as new business paradigm --
The perpetual viral advertisement --
When the audience decides what's good --
Viral video as marketing strategy (Psst. Pass in on ....) --
eBay and the viral growth conundrum --
PayPal : the first stackable network --
Flickr, YouTube, MySpace --
Tweaking the viral coefficient --
Viral clusters --
The search for a new ad unit
N2  - From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success
ER  -