TY  - BOOK
AU  - Keat, paul G and Young, Philip K Y
TI  - Managerial Economics: economic tools for today's decision makers
SN  - 9788131705865
U1  - 331.152 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - Managerial Economics
N1  - Table of Content
Introduction
The Firm and Its Goals
Supply and Demand
Demand Elasticity
Demand Estimation and Forecasting
The Theory and Estimation of Production
The Theory and Estimation of Cost
Pricing and Output Decisions: Perfect Competition and Monopoly
Pricing and Output Decisions: Monopolistic Competition and Oligopoly
Special Pricing Practices
Game Theory and Asymmetric Information
Capital Budgeting and Risk
The Multinational Corporation and Globalization
Government and Industry: Challenges and Opportunities for Today’s Manager
Macroeconomics and Business Cycle Theory
N2  - The sixth edition of Paul G. Keat's bestselling Managerial Economics bridges the gap between theory and real-world applications using a dynamic running case study. Each chapter starts and concludes with a case study of Healthy Foods Ltd, allowing students to apply microeconomic theory and quantitative analysis tools from the beginning to the end.  Salient Features
A completely new chapter on macroeconomics and business cycles has been included
An Indian perspective has been presented through examples and case studies. The merger and acquisition concept has been highlighted through recent cases such as the ArcelorMittal and the Sahara–Jet Airways mergers, and Tata Motors’ acquisition of JLR
Exercises have been designed to give students a hands-on experience in managerial economic
An additional section on productivity in the services sector has been included in addition to a new topic on the Loss Leadership Model
ER  -