TY  - BOOK
AU  - Libert, Barry 
AU  - Faulk, Rick
TI  - Barack, Inc.: winning business lessons of the Obama campaign
SN  - 9780137022076
PY  - 2009///
CY  - USA
PB  - FT Press
KW  - Political campaigns
KW  - History
KW  - Internet Technology
KW  - ISocial Network
KW  - 21st century.
KW  - United States
KW  - Presidents
KW  - Election --
KW  - 2008.
KW  - United States --
KW  - Politics and government
KW  - 2001-2009.
N1  - Ch. 1. Success you can believe in-and emulate --
Getting down to business may be passe. Getting up to politics could be the wave of future --
Ch. 2. Be cool --
The indispensable quality of a leader whose decisions and actions can change people's lives is his cool-his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions --
Ch. 3. Be social --
Business-like politics-is extremely personal --
Ch. 4. Be the change --
Impermanence rules the universe. Those who resist change resist reality and life itself
N2  -  	
Examines the strategies of Brack Obama's successful presidential campaign, discussing the use of Internet technology, the establishment of online social networks, and the sustained discipline of staying on the campaign message of change
ER  -