TY  - BOOK
AU  - Bonnett, Kendra R
TI  - An IBM Guide To Doing Business On The Internet: a completeblueprint for e business success 11 essential rules for doing business online using the net for real business solutions
SN  - 639785305262
U1  - 381.142 
PY  - 2000///
CY  - New York
PB  - Mcgraw Hill
KW  - E-Business, Internet
N2  - The Internet is the fastest-growing, most powerful business and sales tool the world has ever seen -- to those who know how to use it. IBM Guide to Doing Business on the Internet is a roadmap that helps readers anticipate the online market, learn how to use e-commerce to cost-effectively increase market share, and exploit the Internet's built-in advantages to reach both customers and employees.
Readers can trust IBM to know and provide step-by-step instructions on the best Internet techniques and strategies. Only here will they learn IBM's insights on: 
-- 11 essential rules for doing business online
-- How to create Website content and leave the graphics to the designers
-- Low-cost ideas to test marketing and advertising messages
-- The Internet as a competitive weapon
ER  -