TY  - BOOK
AU  - Horchover, David
TI  - Sales Promotions
SN  - 1841121967
U1  - 658.81 
PY  - 2002///
CY  - U K
PB  - Capstone Publishing Ltd
KW  - SALES PROMOTION
N1  - ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation

02 Enterprise

03 Strategy

04 Marketing

05 Finance

06 Operations and Technology

07 Organizations

08 Leading

09 People

10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.


N2  - From the Inside Flap
Fast track route to mastering all aspects of sales promotion
Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions

Examples and lessons from some of the world′s most successful businesses, including Autobytel.com, and Pepsi

Includes a glossary of key concepts and a comprehensive resources guide

From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. each book gives you the key concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers
ER  -