TY - BOOK AU - Steinfeld, Jake TI - I've seen a lot of famous people naked, and they've got nothing on you: business secrets from the ultimate street-smart entrepreneur SN - 9780814408605 PY - 2006/// CY - New York PB - American Management Association AMACOM KW - New business enterprises. KW - Success in business N1 - Foreword / Steven Spielberg -- Acknowledgments -- 1. The naked truth -- 2. Street smarts -- 3. Getting into the game -- 4. Put together your team -- 5. Digging for dough -- 6. Name it and claim it -- 7. Growing strong -- 8. Risky business or frisky business? -- 9. Go to failure and beyond! -- 10. Don't quit giving back! -- The naked epilogue -- Business by Jake power resource guide -- Index -- About the author N2 - This fitness consultant, who has his own brand, dispenses advice on starting and building a business, discussing how to create a brand, raise start-up money, pick a partner, and prepare for growth ER -