TY - BOOK AU - All India Management Association. TI - Creating Lasting Value SN - 9788183230384 PY - 2009/// CY - New Delhi PB - Excel Books KW - Industrial management KW - Congresses KW - India KW - Customer relations KW - Competition N1 - session 1. Towards customer leadership -- session 2. Towards cost competitiveness -- session 3. Value creation through people power -- session 4. Leading through innovation -- session 5. Panel discussion -- session 6. Innovate, restructure, reorganise : challenges for India Inc N2 - Papers presented at the 36th National Management Convention, held at Chennai during 18-19 September 2009 ER -