TY  - BOOK
AU  - Steger, Ulrich
TI  - Corporate Diplomacy: the strategy for a volatile, fragmented business enviroment
SN  - 470848901
U1  - 658.4012 
PY  - 2003///
CY  - England
PB  - John Wiley & Sons
KW  - STRATEGIC MANAGEMENT
N1  - Table of Contents

Acknowledgments.
Foreword by Antony Burgmans (Unilever).

Preface.

Introduction and Overview.

The Tangled World - Trends and Countertrends.

The Players in the Global Village.

How Business Has Managed Non-Market Interactions up to the Present Day.

Detecting and Preventing Trouble Ahead.

Making Corporate Diplomacy Happen.

Corporate Communication.

"Suits" amd "Sandals": Balancing Conflict and Co-operation.

Learning from Three Reference Examples.

Appendix I – Business Case vs. Business Ethics.

Appendix II – Relevant IMD  Case Studies.

Further Reading
N2  - Description

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation
ER  -