TY  - BOOK
AU  - Mathur, U C
TI  - Global Business Strategies: text and cases
SN  - 9789380578651
U1  - 338.88 
PY  - 2010///
CY  - New Delhi
PB  - I K International Publishing House Pvt Ltd
KW  - INTERNATIONAL BUSINESS ENTERPRISES
N1  - Contents: 
Preface
Method for handling Case Studies
Global Business Strategies-an Introduction
Global Marketing
Global Business Environment
Country Evaluation
Global Planning and Policies
Multination Companies
Global Trading Strategies
Strategies for Exports and Import
Global Human Relations Management
Global Financial Plans
Global Business and the Governments
Global Investments
Global Outsourcing -Collaborations and Controls
Global Buyers
Global manufacturing and Operations
Globe Culture Diversity
Countries of the Globe
Case Study 1- Alcatel Global Strategy
Case Study 2-International Automobile Giant Ford Cars
Case Study 3 The Chrysler Turnaround
Case Study 4 The Gillette Edge
Case Study 5 Citibank in India
Case Study 6 Toyota -with Stakeholders
Case Study 7 Hershey Chocolates Edge
Case Study 8 The Samsung Saga
Case Study 9-Japan a Case Study
Case Study 10 MacDonald Worldwide
Case Study 11 Nations Strategies
Case Study 12 LG Group
Case Study 13 Microsoft Inc. USA
Case study 14 -Whirlpool a Case Study
Case Study 15 Price Waterhouse
Case Study 16 Infosys -Worldwide
Case Study 17 Hindustan Graphite Electrodes
Index
N2  - Most countries opted market economy where, money and product sales are dependent on demand and supply paradigm rather than extraneous factors such as politics and government. The assertion needs clarification as most robust economies such as US and EU have been supporting their local businesses, thus flaunting the tenets of free or market economy. The WTO has been trying to correct the situation with other UN bodies.

Takes the readers on hands, on mission of exploring the different aspects of global business scenario, possible India's role in gaining their rightful share in the global market
Wide coverage of the subject, having real life, class tested case studies
Offers a unique blend of learning the subject so vital to the country's economy with comparative ease and the needed depth for masters programmes and would help even doctoral students.
Includes strategic information on certain selected countries, how to enter their markets, the cultural situation that would help global business players to avoid from making avoidable blunders.
Deals with the cultural aspects of global business in detail.
Comprehensive on the subject, uses lucid style for easy reading for global student community and other global stakeholders.
The book covers areas such as outsourcing, setting up international businesses, manufacturing units and international trade. Trade barriers, both tariff and non-tariff, international market segmentation, customer communication, including personal communication, advertising, sales promotion, publicity and public relation have been dealt with from global viewpoint
ER  -