TY  - BOOK
AU  - Srivastava, R K
TI  - Negotiation and Selling
SN  - 9788174468185
PY  - 2010///
CY  - New Delhi
PB  - Excel Books
KW  - Negotiation and Selling
N2  - THis book describes the basic types of negotiation and seems to incorporate the best means to derive a win-win situation in its totality of expression. In an attempt to make the book more practical, a lot of research-based articles have been incorporated in the text. The main focus areas of the book are International negotiation and impact of different cultures on negotiation
ER  -