TY  - BOOK
AU  - STILL R RICHARD;
AU  - EDWARD W CUNDIFF
AU  - ;NORMAN P A;
TI  - SALES MANAGEMENT: DECISION STRATEGIES AND CASES
SN  - 9788131710890
U1  - 658.81 
PY  - 2007///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
KW  - SALES MANAGEMENT
N1  - 1
N2  - This edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales and marketing programmes. For Sale in Indian subcontinent onlyFeatures • To delineate the areas in which sales executives make decisions • To analyze decision alternatives and criteria in these areas • To provide cases as 'real-world' illustrations of decision situations
ER  -