TY  - BOOK
AU  - Berman, Barry 
AU  - Evans, Joel R. 
AU  -  Mathur, Mini
TI  - Retail management:  a strategic approach, 
SN  - 9788131733769
U1  - 658.87 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education 
KW  - Retail Management
N1  - Table of Content
Part 1 An Overview of Strategic Retail Management

    An Introduction to Retailing
    Building and Sustaining Relationships in Retailing
    Strategic Planning in Retailing

Part 2 Situation Analysis

    Retail Institutions by Ownership
    Retail Institutions by Store-Based Strategy Mix
    Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Part 3 Targeting Customers and Gathering Information

    Identifying and Understanding Consumers
    Information Gathering and Processing in Retailing

Part 4 Choosing a Store Location

    Trading-Area Analysis
    Site Selection

Part 5 Managing a Retail Business

    Retail Organization and Human Resource Management
    Operations Management: Financial Dimensions
    Operations Management: Operational Dimensions

Part 6 Merchandise Management and Pricing

    Developing Merchandise Plans
    Implementing Merchandise Plans
    Financial Merchandise Management
    Pricing in Retailing

Part 7 Communicating with the Customer

    Establishing and Maintaining a Retail Image
    Promotional Strategy

Part 8 Putting It All Together

    Integrating and Controlling the Retail Strategy

; 1
N2  - This book provides a strategic, decision-making approach that illustrates how retailers plan for and adapt to today's changing and complex retail environment. Spread over eight parts, the book talks about supplier relations, retail life cycle, retailing information system, location planning, and elements involved in managing a retail business, merchandise management, and integrating and controlling strategy. From the very first chapter, the six steps used in developing and applying a retail strategy give students a comprehensive process to follow throughout the text as they learn about the mission, goals, consumer market, overall and specific activities, and control mechanisms that are involved in a successful retail strategy.
ER  -