TY  - BOOK
AU  - Pradhan, Swapna
TI  - Retailing management; : text and cases
SN  - 9781259004919
U1  - 658.87 
PY  - 2012///
CY  - New Delhi
PB  - McGraw Hill Education India Pvt. LTd.
KW  - Retailing Management
N1  - Section I: Introduction
1. An Overview of Retail
2. Theories of Retail Development and Formats in Retail
3. Retail In India
4. Retail In Key Regions of the World
Section II: Strategy and Planning
5. Understanding the Retail Consumer
6. Retail Strategy
7. Store Site Selection
8. Methods of Retail Expansion
Section III: Merchandise Management
9. Basics of Retail Merchandising
10. The Process of Merchandise Planning
11. The Methods Merchandise Procurement
12. Retail Pricing and Evaluating Merchandise Performance
13. Private Labels
14. Category Management
Section IV: Managing Retail
15. Human Resource Management Retail - A Strategic Tool
16. Retail Store Operations
17. The Legal and Ethical Aspects of the Retail Business
18. Store Design and Visual Merchandising
Section V: Creating and Sustaining Value
19. Managing Retail Infrastructure
20. Supply Chain Management
21. Understanding Retail Viability
22. Retail Marketing and Branding 23. Sercicing the Retail Customer
24. Role of Technology in Retail; 83
N2  - The fourth edition of Retailing Management incorporates the changes occurring in the field of retail at the Indian and international level and provides a comprehensive and upto- date treatment of various aspects of retail. This edition continues to be the most current book available, injecting the latest developments into every chapter
ER  -