TY  - GEN
AU  - Bajpai, Naval 
TI  - Business research methods
SN  - 9788131754481
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
KW  - Research
KW  - Business
KW  - Research Methodology
N1  - Table of Content
Part I Introduction to Business Research

    Business Research Methods: An Introduction
    Business Research Process Design

Part II Research Design Formulation

    Measurement and Scaling
    Questionnaire Design
    Sampling and Sampling Distributions

Part III Sources and Collection of Data

    Secondary Data Sources
    Data Collection: Survey and Observation
    Experimentation
    Fieldwork and Data Preparation

Part IV Data Analysis and Presentation

    Statistical Inference: Hypothesis Testing for Single Populations
    Statistical Inference: Hypothesis Testing for Two Populations
    Analysis of Variance and Experimental Designs
    Hypothesis Testing for Categorical Data (Chi-Square Test)
    Non-Parametric Statistics
    Correlation and Simple Linear Regression Analysis
    Multivariate Analysis—I: Multiple Regression Analysis
    Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis
    Multivariate Analysis—III: Factor Analysis, Cluster Analysis,
    Multidimensional Scaling, and Correspondence Analysis

Part V Result Presentation

    Presentation of Result: Report Writing


N2  - Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs.

Emphasis on data analysis is the key strength of this book.

The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.
ER  -