TY  - GEN
AU  - Schmidt,  Ruth A. 
TI  - Financial aspects of marketing
SN  - 9780333637821
U1  - 658.155 
PY  - 1997///
CY  - Hampshire
PB  - Macmillan Business
KW  - Business enterprises --
KW  - Finance
KW  - Financial statements.
KW  - Ratio analysis.
N1  -  	Introduction to the Finance and Marketing Interface - PART 1: INTRODUCTION TO FINANCIAL STATEMENTS - The Balance Sheet - The Cash Flow Statement and the Profit and Loss Account - The Matching Concept: Stock Valuation and Depreciation - Reconciliation of Financial Statements - Introduction to Spreadsheets: Calculations and Charts - Case Study - PART 2: RATIO ANALYSIS - Introduction to Ratio Analysis - Analysis of Asset Utilisation, Profitability and Performance - Returns to Investors - Analysis of Profit Pathways - Case Study - PART 3: FORECASTING - Time Series Analysis - Using a Spreadsheet in Time Series Analysis - Short-Term Forecasting - Forecasting using Relationships between Variables - Regression - Linear Regression on the Spreadsheet - Multiple Regression - Case Study - PART 4: COSTING AND BUDGETING - Introduction to Costing Systems - Budgeting - Budgetary Control - Case Study - PART 5: DECISION-MAKING - Introduction to Decision-Making - Introduction to Break-Even Analysis - Decision-Making under Risk - Long-Term Decision-Making on the Spreadsheet and Sensitivity Analysis - Case Study
N2  - This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
ER  -