TY  - GEN
AU  - Murray, Chris
TI  - The marketing gurus:  lessons from the best marketing books of all time
SN  - 9781843549406
U1  - 658.8 
PY  - 2009///
CY  - London
PB  - Atlantic Books, 
KW  - Marketing.
N2  - A guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. It features such books as: "Crossing the Chasm"; "The Popcorn Report"; "The Anatomy of Buzz"; "Purple Cow"; "Relationship Marketing"; "Don't Think Pink"; and, "Renovate Before you Innovate"
ER  -