TY  - GEN
AU  - Karlgaard, Rich
TI  - The soft edge : : where great companies find lasting success
SN  - 9788126555345
U1  - 658.4 
PY  - 2014///
CY  - San Francisco
PB  - Jossey-Bass, A Wiley Brand
KW  - Organizational behavior
KW  - Organizational effectiveness
KW  - Strategic planning
KW  - Management
N1  - Foreword by Tom Peters

•    Preface: A Tale of Transformation--and Lasting Productivity Gains

•    A Wellspring of Enduring Innovation: The Soft Edge  

•    Hard Versus Soft: The Fight for Resources 

•    Trust: The Force Multiplier of All Things Good

•    Smarts: How Fast Can You and Your Company Adapt?

•    Teams: Great Things Come to the Lean and Diverse

•    Taste: Beauty Made Practical, Magic Made Profitable

•    Story: The Power of Story, Ancient and New

•    Conclusion: The Sweet Spot of High Performance

•    Afterword by Clayton M. Christensen

•    Notes

•    Acknowledgments

•    About the Author

•    Index
N2  - High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard-Forbes publisher, entrepreneur, investor and board director-takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place-your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times.
ER  -