TY  - GEN
AU  - Yadav, Pawan 
AU  - Deb, Gireesh M. 
TI  - Building up green businesses: : a concise business guide on green management and green Entrepreneurship
SN  - 9789351105275
U1  - 338.04 
PY  - 2014///
CY  - Mumbai
PB  - Shroff Publishers and Distributors
KW  - Entrepreneurship
KW  - Green Business
N1  - Chapter 1: Impact of Economic Growth on Environment

Part – A
Global Green Movement

Chapter 2:GreenMovement among theConventional Industries
A. Manufacturing Companies Going Green
B. Airports andAirlines Going Green
C. Green Supply Chain Management
D. Pharmaceutical Industries GreenApproaches
E. Green Initiatives in Hotel Industry
F. InformationTechnology Companies Going Green
G. Global Green Leaders

Chapter 3:TheRise ofNon-Conventional (Renewable) Industries and Green Technologies
A. Abrief history ofTechnology and its impact on Natural Environment
B. The Rise of Renewable Energies
C. GreenTechnologies – Derivative of Renewable Energies
D. Green Indian Companies
E. Green Companies in India – Renewable energy based Classification

Part – B
Green Management

Chapter 4: Green Management – Becoming a Sustainable Organization
A. Whyany Organization shouldGoGreen??
B. Howto make your Business Greener?
C. Define the Green Policies for Suppliers
D. Environmental Sustainability-Animperative for Steel Producers
E. Roadmap to Green IT Enterprise
F. Green Management in Daily Life

Chapter 5:Government Green Policies A Trigger for Green Economy
A. Growth Policies that trigger Green Economy
B. UK Government's Green Policies
C. Strategies to Implement Green Policies in Corporate

Chapter 6: Indian Government's Green Movement
A. Environmental Laws in India
B. Environmental Protection Policies of India
C. Export and Import Green Policies in India
D. Environmental Education in India

Part – C
Green Entrepreneurship and Green Businesses

Ecopreneur Speaks:

Mr.Chetan Maini (CEO, Mahindra Reva Electric Vehicles Pvt. Ltd. and Co-founder, REVA Electric Car Company)

Chapter 7: Green Entrepreneurship
A. Green Entrepreneurship (Ecopreneurship) –AnIntroduction
B. Howto become an Ecopreneur (And Save theWorld!)?
C. Green Entrepreneurs Classification
D. Opportunities and Concerns for Green Entrepreneurs

Ecopreneur Speaks:

Mr. Param Kannampilly (Chairman&MD, Concept Hospitality)

Chapter 8: Green Businesses
A. Green Business Ideas
B. Take your Green Business Idea to the next level
C. Green Business Planning
D. Green Businesses –AnOverview
E. GreenVenture Capitalist for Green Businesses
F. Green Investments
G. Green Business Careers

Ecopreneur Speaks:
Mr.MalolanR.Cadambi (ManagingDirector,GreenshoreEnergy Pvt.Ltd.)

Chapter 9:Green Marketing –A Sustainability Tool for Green Businesses
A. Green Marketing –AnOverview
B. Green Marketing Strategy
C. Green Marketing – Choice of most of Indian and Global marketers
D. Green Marketing Dynamics - Consumer's Perspective
E. Ways to Groom up and Promote Green Marketing
F. Howto grab Green Marketing Business Opportunity?

Ecopreneur Speaks:
Mr. AyanBanerjee (CEO,ChetnaOrganicAgriculture ProducerCompanyLtd.)

Chapter 10: Future ofGreen Entrepreneurship in India
A. Green Business Revolution in India
B. Green buildings -AFutureAhead
C. Vision India 2020: GreenVillage
D. Green Cities of the Future

Ecopreneur Speaks:
Mr.HarshaYadav (Co-founder,EfficientCarbonManagement SolutionsLLP)

Ecopreneur Speaks:
Mr. Kunal Sinha (CEO, Ayyati)

References
		
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