TY  - GEN
AU  - Peng, Mike W.
TI  - Global business
SN  - 9788131514443
U1  - 658.049 
PY  - 2011///
CY  - 2011
PB  - Cangage Learning
KW  - International business enterprises
KW  - International trade
KW  -  International economic relations
N1  - * Part I: Laying Foundation

1. Globalizing Business

2. Understanding Politics, Laws and Economics

3. Emphasizing Cultures, Ethics, and Norms

4. Leveraging Capabilities Globally

* Part II: Acquiring Tools

5. Trading Across Borders

6. Investing Abroad Directly

7. Dealing with Foreign Exchange

8. Global and Regional Integration

* Part III: Strategizing around the Globe

9. Entering Foreign Markets

10. Entrepreneurial Firm

11. Alliances and Acquisitions

12. Managing Competitive Dynamics

13. Strategy and Structure

* Part IV: Building Functional Excellence

14. Human Resource Management

15. Marketing and Supply Chain Management

16. Governing the Corporation

17. Corporate Social Responsibility

* Integrative Cases

* Glossary

* Index

* Credits
N2  - 
Designed for postgraduate students pursuing studies in business administration and international business, the book Global Business presents a contextually relevant text that takes into account the scope and needs of the Indian curricula. Supplemented with examples and cases from Indian business environment, such as LIC's entry into Islamic insurance market and globalization of the Indian pharmaceutical industry, the book covers a variety of issues pertaining to the present Indian business environment. Presenting several international business topics in a clear, conversational style, the book provides greater continuity in the learning process. Topics discussed include leveraging resources and capabilities global entrepreneurship managing global competitive dynamics diversifying, acquiring, and restructuring across borders and managing corporate social responsibility. The book presents a unified framework that integrates all the chapters and answers the question "What determines the success and failure of firms around the globe?"
ER  -