TY  - GEN
AU  -  Bhalla, Pranab
TI  - Science of sales 
SN  - 9788184956702
U1  - 658.85 
PY  - 2015///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Salesmanship
N2  - Typically, the journey to becoming a master salesperson is long and painful, full of trial and error, requiring perseverance and constant self-motivation. But it doesn’t have to be that way!

While pundits may describe sales as an art form, the truth is that – like science – it is based on core principles and practices. In order to get better at sales, a salesperson need only improve on these individual building blocks.

In the Science of Sales, author Pranab Bhalla builds a logical framework for budding professionals on the process of sales. Here you will find:
• The right psychological approach
• The building blocks of cold calling and business development
• The art of questioning
• The sales presentation
• Understanding buying decisions
• Dangling the bait
And much, much more!
ER  -