TY  - GEN
AU  -  Gallardo, Luis
TI  - Building brands: : strategy and tactics
SN  - 9788130926834
U1  - 658.827 
PY  - 1295///
CY  - New Delhi
PB  - Viva books Pvt. Ltd.
KW  - Brands Management
N2  - How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success?
Luis Gallardo argues that executives and managers not only have to think holistically in terms of strategy, structure and operations-but also act personally to become rousers-if they are to succeed in these ever-changing times. As a manager, you have to engage people, from top to bottom, and provide an understanding of the companys mission and brand. As well as taking a broad, systems approach, you have to rouse, ignite and excite the people in your organization in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in todays turbulent times

ER  -