TY - BOOK AU - CHACHAD, CHAITALI TI - A STUDY OF THE IMPACT OF BRAND AMBASSADORS ON CONSUMERS WITH RESPECT TO OVER THE COUNTER MEDICATIONS PY - 2015/// CY - MUMBAI PB - IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE KW - BRAND AMBASSADORS ON CONSUMER WITH RESPECT TO OTC MEDICATIONS N1 - NAME OF THE GUIDE: PROF. AJAY KULKARNI ER -