TY - BOOK AU - MAREDIA, SAIZAD TI - A STUDY ON INNOVATIVE COMMUNICATIONS TOOLS IN PHARMACEUTICAL INDUSTRY PY - 2015/// CY - MUMBAI PB - IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE KW - A STUDY ON INNOVATIVE COMMUNICATION TOOLS IN PHARMACEUTICAL INDUSTRY N1 - NAME OF THE GUIDE: PROF. CHANDRASHEKHAR KAUSHIK ER -