TY - BOOK AU - D'SOUZA, NINOSHA TI - STUDY ON IMPACT OF PAIN OTC MEDICATION ADVERTISEMENTS ON CONSUMERS PY - 2015/// CY - MUMBAI PB - IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE KW - STUDY ON IMPACT OF PAIN OTC MEDICATION ADVERTISEMENTS ON CONSUMERS N1 - NAME OF THE GUIDE: PROF. AJAY KULKARNI ER -