TY  - BOOK
AU  - Bang, David H.
TI  - The marketing planning guide: creating a plan to successfully market your business, product, or service
SN  - 81-85623-40-6
U1  - 658..802 
PY  - 1992///
CY  - New Delhi
PB  - Galgotia publication
KW  - Marketing planning
ER  -