TY - BOOK ED - Indian Institute of Management, Kozikode TI - Conference on Marketing to rural consumer: Understanding and tapping Rural Market Professionals U1 - RM PY - 0000///3, 4, 52008/// CY - Kozikode PB - Indian Institute of Management, Kozikode KW - Rural Marketing KW - Conference Proceedings KW - Consumer N1 - Research Material - Conference Proceedings ER -