TY  - BOOK
AU  - ABHA
TI  - CONSUMER AWARNESS OF CSR INITIATIVES IN NORTH INDIA
PY  - 2015///
CY  - NEW DELHI
PB  - PRINT PUBLICATIONS PVT. LTD.
KW  - CONSUMER AWARNESS OF CSR INITIATIVES IN NORTH INDIA
N1  - CSR BECAME A CRITICAL ISSUE FOR ORGANIZATIONS AFTER FINANCIAL SCANDALS (E.G., ENRON AFFAIR),  SOCIAL PROBLEMS (E.G., POOR WORKING CONDITIONS IN DEVELOPING COUNTRIES), AND ENVIRONMENTAL DISASTERS (E.G., PRESTIGE SHIPWRECK) WHICH INCREASED PRESSURE ON CORPORATIONS THROUGH INCREASED MEDIA COVERAGE AND INCREASED TRANSPARENCY REQUIREMENTS.  ORGANIZATIONS ARE INCREASINGLY INVESTING RESOURCES TO DEMONSTRATE THEIR COMMITMENT, ETHICAL OUTLOOK, AND RESPONSIBLE BEHAVIOUR IN THIS AREA
ER  -