TY  - BOOK
AU  - SOARES, JOSE ANTONIO: GALVAO, ANDRE LUIZ BAPTISTA: BRESCIANI, KATIA DENISE SARAIVA
TI  - MARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS
PY  - 2015///
CY  - NEW DLEHI
PB  - MR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD.
KW  - VETERINARY MARKETING, SMALL BUSINESS MARKETING, ENTREPRENEURSHIP
N1  - THIS SURVEY WAS CONDUCTED FROM OCTOBER 2012 TO JULY 2013 IN ORDER TO HIGHLIGHT THE ROLE OF MARKETING AS A STRATEGIC TOOL USED TO LEVERAGE BUSINESS IN THE VETERINARY FIELD THAT CAN MAKE A DIFFERENCE IN CUSTOMER LOYALTY.  GOOD SERVICES IN THIS SEGMENT STRENGHTEN THE IMAGE OF BOTH THE PROFESSIONAL AND THE COMPANY IN SUCH A COMPETITIVE MARKET NOWADAYS.  INITIAL SERVICE, TECHNICAL SUPPORT, AND COST CUSTOMER SERVICE STRENGTHEN THE BOND OF CLIENT-SERVICE PROVIDER THAT FORMS LASTING PARTNERSHIPS AND DISSEMINATES FREE OF CHARGE, THROUGH WORD OF MOUTH, THE ACTIVITIES OFFERED AND THE WAY THEY ARE PROVIDED WHEN THE QUALITY IS GOOD AND EXCEEDS EXPECTATIONS OF CUSTOMERS
ER  -