TY  - GEN
AU  - Pinkoon, Damrong 
TI  - Marketing know + how
SN  - 978-81-8495-812-6
U1  - 658.827 
PY  - 2015///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Brand
KW  - Strategy
KW  - Creativity
N2  - Walk into any store today, watch any commercial on television, and it becomes immediately apparent that the most attractive and successful brands are those which are colorful, catchy, and confident. But in our competitive world economy, how do these brands manage to maintain their unique character while ensuring huge sales volume?

The answer is innovative marketers, whose creativity makes branding impact and brand loyalty happen!

There are over 1,000 reasons why customers are not buying a product, but there is only one way to make the customers actually buy the product – the talent of real marketers. Marketing Know + How will help you meaningfully develop your talent and guarantee unbeatable success of your company and brand.

Through 35 easy-to-understand, lively lessons on relevant topics, ranging from market knowledge to brand strategy, you will learn everything you need to know to hone your marketing skills and stimulate your limitless imagination!
ER  -