TY  - GEN
AU  - Mittal, Ramesh
TI  - Consumer Behaviour: text and cases
SN  - 978-93-81505-83-0
U1  - 658.8342 
PY  - 2014///
CY  - Delhi
PB  - Wisdom Publication
KW  - Consumer Behaviour
N2  - ndia is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an
ER  -