TY  - BOOK
AU  - Bala Krishna , A V (Ed)
TI  - Brand building : : new dimensions
SN  - 978-81-314-1510-8
U1  - 658.827 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Brand Management
N1  - ICFAI Donated Book
ER  -