TY  - BOOK
AU  - "PATHAK, AJAY: GHOSAL, S.N."
TI  - PRICING AND BRANDING OF FINANCIAL PRODUCTS: THE ROAD AHEAD
SN  - 978-81-314-1427-9
U1  - 658.827 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - PRICING
ER  -