TY  - BOOK
AU  - Mukherjee Arindam (Ed)
TI  - The Icfai University Press on Brand Gendering: Concepts and Experiences
SN  - 978-81-314-2173-4
U1  - 658.827 
PY  - 2009///
CY  - Hyderabad
PB  - ICFAI
KW  - Brand Management
ER  -