TY  - BOOK
AU  - "Ramkishen, K."
TI  - New perspectives in rural and agricultural maketing
SN  - 81-7992-085-2
U1  - 658.8 
PY  - 2004///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Agricultural Marketing
N2  - This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice
ER  -