TY  - BOOK
AU  - "Batra, Rajeev ; Myers, Jihn C. and Aaker David"
TI  - Advertising Management
SN  - 978-81-7758-850-7
U1  - 659.1 
PY  - 2006///
CY  - Delhi
PB  - Pearson education
KW  - Advertising
ER  -