TY  - BOOK
AU  - Krishnamoorthy, Nirmit
TI  - Brand Portfolio Management with Special Reference to FMCG Industry
PY  - 2015///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Brand Portfolio Management
N1  - Name of the Guide:  Prof. Vijay Bhangale
ER  -