TY  - BOOK
AU  - Tinwala, Fatema
TI  - A Study on the Impact of Sensory Branding in Engaging Customers through the use of Sensory Stimuli
PY  - 2015///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Brand Management
N1  - Name of the Guide:  Prof. Ritu Sinha
ER  -