TY  - BOOK
AU  - Subramanian, Manasvita
TI  - Comparative Analysis of Marketing Strategies of Zara and UCB in India
PY  - 2015///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Marketing Strategy
N1  - Name of the Guide:  Prof. Dr. Beena Tripathi
ER  -