TY  - BOOK
AU  - John, Doris Rajakumari
TI  - Case Studies On Branding To Compete: Leading Brands And Their Strategies
SN  - 978-81-314-2061-4
U1  - 658.827 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Case Studies on Brand Management
ER  -