TY  - BOOK
AU  - Verma, Deept
AU  - Ahmad, Anees
TI  - Employer branding: : the solution to create talented workforce
PY  - 2016///
CY  -  Hydrabad 
PB  - I UP Publication
KW  - Corporate Image
KW  - Employer Branding (Marketing)
KW  - Talent Management
KW  - Professional Education
KW  - Social Values
N1  - Employers have recognized the relevance of employer branding in attracting, engaging and retaining talent.
Previous  research  has  suggested  that  employer  branding  is  helpful  in  creating  a  better  image  of  an
organization  in  the  minds  of  the  existing  or  target  employees.  This  study  identifies  the  dimensions  of
attractiveness in employer branding and examines their perceived importance levels. For this purpose, data
were collected through a survey of 180 employees of private professional education institutions in Agra,
Uttar  Pradesh.  This  research  identifies six  dimensions of  attractiveness  in  employer  branding,  namely,
social value, interest value, economic value, holistic value, cooperation value, and working environment.
Social value  and interest value  are perceived  to be the most important and least  important dimensions
respectively.  The  paper  concludes  with implications  for  colleges  aiming to  attract  and maintain talent.
Directions for future research are also suggested
ER  -