TY  - BOOK
AU  - Albaum, Gerald S.; 
AU  - Duerr, Edwin; 
TI  - International marketing and export management
SN  - 9788131791189
U1  - 648.848 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education Pvt. Ltd
KW  - Export marketing
KW  - Management
N1  - Table of Content

    International Marketing and Exporting
    Bases of International Marketing
    The International Environment: Culture, Economic and Competition
    The International Environment: Government, Political and Legal forces
    Export Market Selection: Definition and Strategies
    Information for International Market(ing) Decisions
    Market Entry Strategies
    Export Entry Modes
    Non-export Entry Modes
    Product Decisions
    Pricing Decisions
    Financing and Methods of Payment
    Promotion and Marketing Communication
    Handling Export Orders and Supply Chain Management
    Organization of International Marketing Activities

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N2  - International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.
ER  -