TY  - BOOK
AU  - Best, Roger J.
TI  - Market-based management: strategies for growing customer value and profitability
SN  - 9789332549678
U1  - 658.802 
PY  - 2015///
CY  - Noida
PB  - Pearson Education Pvt. Ltd 
KW  - Marketing--Management
KW  - Sales force management
N1  - 483
N2  - A focus on how marketing performance, profitability, and strategies affect profit.

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing
ER  -