TY  - BOOK
AU  - Pandey, Neeraj 
AU  - Singh, Gaganpreet 
TI  - Marketing issues in SMEs : cases from India
SN  - 9788131785058
U1  - 658.8072 
PY  - 2013///
CY  - Noida
PB  - Pearson Education Pvt. Ltd 
KW  - Marketing
KW  - SME
KW  - India
N1  -  Table of Content

1. NOVA Bicycle Industries: The Diversification Puzzle
2. Rakesh Chemicals (P) Ltd: The Pricing Muddle
3. Cheers Food and Beverages
4. Bookshells. Com: Issues in Product Management
5. Bharat International
6. Allumez Infotech: Social Marketing Approach to Business
7. Moniba Pumps: A Sales Enigma
8. Jawand Sons: The Domestic Market Entry
9. Prodigy Recruitment Consultants: Managing Brand Extensions
10. Gilltech Phyto World: The Marketing Strategy
N2  - Small and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India, and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs
ER  -