TY  - BOOK
AU  - Barringer, Bruce R.
TI  - Preparing effective business plans : : an entrepreneurial approach
SN  - 9789332536593
U1  - 658.4012 
PY  - 2014///
CY  - Noida
PB  - Pearson Education Pvt. Ltd 
KW  - Business Plan
KW  - New business enterprises
KW  - Planning
KW  - Small business-
KW  - -Planning
KW  - Entrepreneurship
N1  -  Table of Content

Part 1    Starting the Process
1 Why Plan?

Part 2    What to Do Before the Business Plan is Written

2   Developing and Screening Business Ideas
3   Feasibility Analysis

Part 3    Preparing a Business Plan

4   Introductory Material, Executive Summary, and
Description of the Business
5   Industry Analysis
6   Market Analysis
7   Marketing Plan
8   Management Team and Company Structure
9   Operations Plan and Product (or Service) Design and
Development Plan
10   Financial Projections

Part 4    Presenting the Business Plan
11   Presenting the Plan With Confidence
N2  - This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan
ER  -