TY  - BOOK
AU  - Krishnamacharyulu, C S G 
AU  - Ramakrishnan, Lalitha
TI  - Rural marketing : : text and cases
SN  - 9788131732632
U1  - 658.8(Rul) 
PY  - 2011///
CY  - Noida
PB  - Pearson Education Ltd.
KW  - Rural Marketing
N1  -  Table of Content
Part I: New Horizons

    Rural Marketing Opportunities
    Understanding the Rural Economy
    Rural Marketing Experiences 

Part II: Insights

    Rural Consumer Behaviour
    Rural Marketing Research
    Selecting and Attracting Markets 

Part III: Designing Strategies

    Product Strategy
    Pricing Strategy
    Distribution Strategy
    Rural Retailing
    Promotion Strategy 

Part IV: Applications

    Marketing of Consumer Products
    Marketing of Agri-inputs
    Marketing of Services
    Social Marketing
    Agricultural Marketing
    Marketing of Rural Industry Products; 210
N2  - The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India.


A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.
ER  -